How To Spot Opportunity Redux
Posted by Ryan Neal
How To Spot Opportunity Redux
Publication: RidiculouslyExtraordinary. Posted by Ryan Neal
Last January I wrote an article called How To Spot Opportunity. While the specific idea I talked about in that article doesn't work exactly like that anymore (things change), the general idea is still the same and will work in perpetuity. That idea is simply finding a niche market and giving it what it wants.
The problem is a lot of people get too caught up in ideas. Specifically "the next big idea" or whatever you'd like to call it. Personally, I'm a fan of taking action on any idea because some of them turn out much bigger than imagined. And even if an idea isn't a home run, I'm perfectly OK with getting lots of base hits.
For example, I didn't expect much from the 72 hour sales. I was expecting a solid base hit or maybe a double. In other words, I knew the first 72 hour sale would be successful, but I had no idea it would be as successful as it was. With the second sale we had bigger expectations because of the precedent the first sale set. Those first 2 sales generated over $230,000 in revenue and almost $45,000 to charitable causes. Small idea turned big. Expected base hit turned home run.
So here we are. It's January again. There are opportunities everywhere. Maybe you've passed on a lot of opportunities in your life. Maybe you want permission to see an idea to fruition. This is your permission. Today is the best day to get started on that idea you've been putting off. Even if it's a seemingly small idea.
A lot of people ask me how to do what I do, or ask me for advice or A-to-Z coaching. While I'm always happy to give whatever advice I can, the reason I don't take on coaching students is because I won't work with anybody who hasn't already attempted one of their ideas in the recent past. More than that, I want to know exactly why that idea worked or didn't work. If you don't get some kind or result from your idea we have nothing to work from.
And here's something else fun about actually taking action: once people see you've taken action they're more likely to help you for free. I've received a ton of advice from people for the simple fact that I had a specific question about a specific issue. Specific questions about specific issues don't arise if you're sitting at home twiddling your thumbs and doing nothing. The reason successful people are willing to help you succeed is because they want you to succeed. They need you to succeed. Your success breeds more success. And it's exciting to help someone who is a doer. It's not fun at all giving your time to someone who disrespectfully throws it away.
Maybe you're wondering what an attempt at an idea looks like?
- Tossing up a blog (which my 5 year old nieces could do) is not an attempt at an idea.
- Writing a few articles is not an attempt at an idea.
- Talking to people on twitter is not an attempt at an idea.
- Subscribing to yet another blog is not an attempt at an idea.
- Leaving a comment on a blog with the hopes of "connecting" is not an attempt at an idea.
As always, I leave it up to you.
Opportunity is everywhere. What are you going to do with it?